TikTok's Influence on the Emergence of Innovative Home Design Trends
May 5, 2023
7 min read
TikTok has been a significant influence in home design this year, inspiring people to tackle big and small projects like reorganizing a messy pantry or adding a design element to transform a room, with an endless-scroll inspiration board for home improvement projects.
The app has various videos showcasing unique and creative decorating ideas, from DIY wall art to unconventional furniture arrangements. This has led to a trend towards more personalized and eclectic home decor as people look to create spaces that reflect their style.
2022 Trending Home Design Ideas on TikTok
According to a survey by Taskrabbit, an online marketplace of service providers for home projects, TikTok is one of the top sources of home and interior inspiration in the U.S., alongside Pinterest and YouTube.
Another trend that has emerged on TikTok is "micro-renovation." Users share videos of small-scale home renovation projects, such as painting a room, installing new flooring, or updating a bathroom. These videos have inspired many people to tackle their home improvement projects, leading to a surge in demand for paint, flooring, and other home improvement products.
Taskrabbit predicts that these trends will continue to be popular in 2023, with even more people turning to social media for home design inspiration and hiring professionals to help with their projects. With the ongoing pandemic, people are spending more time at home and looking to make their spaces more comfortable and functional.
Discover how social media, specifically TikTok, has impacted home design and interiors this year, and learn about Taskrabbit's predictions for the top trends in 2023.
1. Kitchen Organization
TikTok plays a big part in home organization, particularly in the kitchen. Videos of people restocking their pantries or organizing their fridges have inspired many to rethink their home organization. According to a report by Taskrabbit, an online marketplace of service providers for home projects, nearly half (49%) of all TikTok users has been inspired to organize their fridge this year.
This trend has also led to an increase in requests for professional help with organization and cleaning. The report found that general requests for organization help on Taskrabbit rose to 37% year-over-year, and cleaning bookings increased by 55%. The report also noted a dramatic 165% increase in mentions of the word “restock”—likely due to the popularity of #restock videos on TikTok, which has over 14.7 billion views.
2. Wellness Interiors
The survey reports that people are looking for a home that looks good on social media and a space that feels good to live in. 94% of people mentioned that the most important thing about their home is that it is cozy and welcoming.
This has led to a 200% increase in booking requests with the word "wellness" in them. These requests include booking music rooms, meditation spaces, libraries, and home gyms.
3. Arches and Curves
Curvature and rounded edges have become popular in home design, as they can help soften interiors and make spaces feel more calm and comforting. Many homeowners and renters have turned to social media, particularly TikTok, for inspiration on incorporating this trend into their homes. Painted archways were a popular trend on the platform this past year, with 23% of TikTok users trying it out in their homes.
Taskrabbit reports that requests for painted arches rose by 34% this year. This trend towards more curved and organic shapes in the home also aligns with findings in Etsy's trend report, with an increase in searches for "melting forms" in home decor, such as wavy candles and ceramics. This trend suggests a desire for more natural and serene elements in the home, which can provide a sense of tranquility and relaxation.
4. Aesthetic Walls
Gone are the days of plain, empty walls. The trend is shifting towards filling the walls of our homes with art and shelving, as opposed to minimalism. Taskrabbit reported a 25% increase in mounting requests year-over-year, which is partly attributed to the influence of BookTok. 36% of users were inspired to put up shelving to display their book collections.
ArtTok also played a major role in this trend, as 40% of users were encouraged to try out DIY art projects and decorate their walls with their creations. This trend towards more personalized and eclectic home decor reflects people's desire to create spaces that reflect their style and personality.
5. Statement Ceilings
Home design trends are taking a new direction as more people focus on their ceilings. A survey revealed that over 20% of participants reported painting or wallpapering their ceilings in the past year.
This trend of giving attention to the ceiling has opened up possibilities, whether it be adding paneling, beams, plaster, or statement lighting. Taskrabbit reported a 129% increase in requests for adding wallpaper to ceilings this past year. This trend shows that people are looking for new ways to add interest and personality to their homes and make them stand out.
Forecast of Home Design Trends for 2023
As we move forward into 2023, Taskrabbit predicts that many of the home design trends seen in the past year will continue to evolve. The minimalism trend is predicted to decline and be replaced by a preference for comforting and calming home interiors. However, this trend is also likely to be affected by the rising cost of living and budget constraints, resulting in more practical and budget-friendly home design solutions.
1. Upcycling
As budgets become tighter, many homeowners look for ways to refresh their spaces without breaking the bank. Taskrabbit predicts that people will be more resourceful in the year ahead and will focus on upcycling furniture rather than replacing it.
Additionally, people look for more affordable renovation options, such as using tile stickers to give a fresh look to backsplashes. This trend reflects a desire for cost-effective and practical solutions for home improvement and design.
2. Biophilic Design
While requests for houseplants have decreased, the desire to incorporate elements of nature into the home remains strong. Taskrabbit has recorded a 76% surge in requests for living walls, which provides a more striking way of incorporating greenery and the outdoors into a living space.
Additionally, Taskrabbit predicts an increase in the popularity of indoor water fountains and a growing demand for natural materials such as hemp, bamboo, and rattan to be used in home design and decor. This trend towards bringing nature indoors reflects a desire for a more serene and calming living space.
3. Cluttercore
The #cluttercore trend on TikTok has gained popularity, with nearly 80 million views. According to the survey, 22% of users look to implement this trend in their homes. Taskrabbit foresees that people will express the maximalist trend through prominent flooring designs, ornamental highlights, and contrasting colors, textures, and patterns.
This trend is about creating a home that is bold, unique, and visually striking. It is about breaking free from minimalism and embracing a more eclectic and layered aesthetic.
4. Warm and Inviting Aesthetics
Taskrabbit predicts that this year will shift towards warmer tones in interior design. The company has already seen an increase in bookings for indoor paintings that mention warm colors such as terra-cotta, sunset, and burnt orange.
Furthermore, 38% of those surveyed said they plan to introduce these shades to their walls next year. This trend shows a desire for a cozy and welcoming home, moving away from cool and neutral tones that have been popular in recent years.
5. Eco-Friendly Interiors
As concerns for the environment and energy costs continue to rise, more and more homeowners are looking for ways to make their homes more energy-efficient. According to Taskrabbit, 98% of those surveyed plan to make changes to their home to help reduce their energy bills. In the United States, requests for wall paneling to improve insulation are already up 83%.
This trend is motivated by the need to cut energy expenses and minimize their environmental impact. Some common ways homeowners are looking to improve their home's energy efficiency include upgrading to energy-efficient appliances, adding insulation, and installing solar panels. Many are also looking for ways to incorporate natural light and use natural ventilation to reduce the need for artificial lighting and air conditioning.
Take These Home Design Inspo to Life
As we look towards the future, we can expect more homeowners seeking inspiration and advice on crafting a more comfortable and functional living space. With the vast collection of videos and tips on TikTok, users can navigate the process of decluttering and home organization and make the most of the time spent at home.
